The total amount raise is perhaps the least interesting, least informative number of them all. Certainly, the following figures are more revealing:
(1) Total contributor base
(2) Average donation
(3) Total raised for primary
(4) Average expenditure rate per month
(5) Total burn rate
(6) Staff salary burn rate
We won't be able to access the full reports until July 15, but here's what I'll be looking for:
(1) Who's polling the most?
(2) How much has Rudy Giuliani's campaign spent on staff and technology in Iowa, NH and SC?
(3) By how much has John McCain pared his campaign staff?
(4) Which major campaign consultants don't receive salaries?
(5) How much have the campaigns spent on microtargeting technology?
(6) Which vendors are getting rich.. and how closely connected are they to major donors?
(7) How many Dems maxed out to both HRC and Obama?
(8) What percentage of Edwards's haul comes from the trial bar?
(9) Have celebrities shifted their giving patterns?
(10) What's the $400 haircut gem of this cycle?
(11) How much has Mitt Romney spent on television ads?
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I don't know whether this is easily available or not, but is would be interesting to see how many non-maxed Q1 contibutors did come back to give more in Q2. Part of the theory of the value of having a large donor base is that they could give more. But it would be interesting to see how many one time event donors actually became regular contributors.
Posted by AJ | July 1, 2007 10:37 AM