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A New Edwards Ad Tests The Upper Reaches Of Elizabeth's Appeal

18 Jul 2007 11:14 am

The genius in Elizabeth Edwards being Elizabeth Edwards, in the campaign's sanctioning her role as the Edwards who speaks truth to the Clinton's power, is that she is a stealth fighter -- capable of dropping bombs but extremely hard to shoot down. Her national popularity, combined with the sensitivty around her ongoing battle with cancer, do not make her vulnerable to counterattacks. Woman to woman, she can stand up to Hillary Clinton and even peel Democratic women away from the frontrunner. Even if Hillary Clinton was inclined to respond to Edwards's jibes about feminism, doing so would be frought with risk.

(Compare this dynamic to Bill Clinton's role in questioning Barack Obama's credentials. Bill Clinton is a tough messenger for Obama to rebut.)

The downside of this approach is that she is arguably** a more popular, more respected public figure than her husband. ** = very arguably. I haven't found polling to support this contention. So -- ignore this sentence entirely.

Generally, a spouse appears in a campaign ad to fill in a picture, or to inflect a certain quality in her hubby that has been lost, or that needs to be heightened. Ann Romney's ads for Mitt Romney highlight his warm, fuzzies -- his humanity, his devotion to his family, his Judeo-Christio(Mormon) everyman side. With Ann Romney, there's no concern that she'll eclipse the principal.

In the new New Hampshire ad, Elizabeth Edwards employs all of the trigger points -- cancer, family, her own steel will -- to vouch for her husband's inner toughness. "I've been blessed," she narrates, "for the last thirty years to be married to the most optimistic person that I've known."

But "at the same time, he has an unbelievable toughness, particularly about other people, and that is, his ability to fight for them. They're not going to outsmart him. He works harder than any human being I know. Always has. It's unbelievably important that in our president we have someone who can stare the worst in the face. And not blink."

The catch. On a conference call this morning, an NBC News reporter asked Edwards deputy campaign manager Jonathan Prince whether Elizabeth Edwards has become the "dominant" voice of the campaign.

(Eclipsing? Emasculating her husband? Granting voters permission to compare John TO Elizabeth?)

"That's silly," Prince responded.

"Clearly, John Edwards is clearly the most dominant voice of this campaign."

Later, the AP's Beth Fouhy asked whether Elizabeth was (in Joe Klein's phrase) a "bulletproof cannon" and who would assume the attack dog role against Hillary Clinton.

Prince accused Fouhy of responding to Matt Drudge's characterization of Elizabeth's interview with Salon, rather than what Elizabeth said.

"No, I actually read the article," said Fouhy.

Trippi interrupted: "Shock, surprise, breaking news, Elizabeth Edwards supports her husband."

Mark Halperin wanted to know if John Edwards agreed with everything Elizabeth said in her Salon interview.

And ABC's David Muir asked whether there wasn't an element of sexism in the focus on Elizabeth v. HRC.

"That's a question for all of you to ask yourselves," Prince said.

And Muir asked about the CNN-WMUR poll that characterizes Edwards's position in the state as "sputtering."

"We'd characterize that poll as July," Prince said.

Comments (13)

Since I am a cancer survivor, I can can easily understand the health plight of Elizabeth Edwards.

I am a liberal who believes that Mr. Edwards would think nothing of engineering a plan for his wife to go after a female presidential candidate.

They know what they are doing. Being a women, she can "fight" Mrs clinton on a "graceful" level. Mr. Edwards would look like a bully if he tried it. Mrs. Edwards is also shielded by sympathy for her battle with cancer.

It all adds up: Candidate Edwards is sneaky. Candidate Edwards is hiding behind Mrs Edwards.
Mrs. Edwards somehow know she must do as he says.
What a team!

Since I am a cancer survivor, I can can easily understand the health plight of Elizabeth Edwards.

I am a liberal who believes that Mr. Edwards would think nothing of engineering a plan for his wife to go after a female presidential candidate.

They know what they are doing. Being a women, she can "fight" Mrs clinton on a "graceful" level. Mr. Edwards would look like a bully if he tried it. Mrs. Edwards is also shielded by sympathy for her battle with cancer.

It all adds up: Candidate Edwards is sneaky. Candidate Edwards is hiding behind Mrs Edwards.
Mrs. Edwards somehow know she must do as he says.
What a team!

Since I am a cancer survivor, I can can easily understand the health plight of Elizabeth Edwards.

I am a liberal who believes that Mr. Edwards would think nothing of engineering a plan for his wife to go after a female presidential candidate.

They know what they are doing. Being a women, she can "fight" Mrs clinton on a "graceful" level. Mr. Edwards would look like a bully if he tried it. Mrs. Edwards is also shielded by sympathy for her battle with cancer.

It all adds up: Candidate Edwards is sneaky. Candidate Edwards is hiding behind Mrs Edwards.
Mrs. Edwards somehow know she must do as he says.
What a team!

Since I am a cancer survivor, I can can easily understand the health plight of Elizabeth Edwards.

I am a liberal who believes that Mr. Edwards would think nothing of engineering a plan for his wife to go after a female presidential candidate.

They know what they are doing. Being a women, she can "fight" Mrs clinton on a "graceful" level. Mr. Edwards would look like a bully if he tried it. Mrs. Edwards is also shielded by sympathy for her battle with cancer.

It all adds up: Candidate Edwards is sneaky. Candidate Edwards is hiding behind Mrs Edwards.
Mrs. Edwards somehow know she must do as he says.
What a team!

"a more popular, more respected public figure than her husband"

I don't think that's true in the general public, but I do think it's true in the media. That's why when Elizabeth says something new, lots of excited articles are written, but when John says something new, every article looks for some way in which he's being a 'hypocrite'.

Blah, blah, blah. What a waist of pixels. Is this what the Democrats have come to? Running their spouses instead of themselves? That's quite an evasive set of tactics...

Go away Ms. Edwards, and your little foo-foo puppy dog John too.

Pathetic.

Do not confuse John Edwards soft spoken southern gentleman demeanor with him being a wimp or lesser to Elizabeth. He is a man with strong ideas and a gut level concern for working folks in America. He's brillant and would be an excellent president. And getting Elizabeth along side as partner... that's a double whammy. What a great team. Go John Edwards...and thank you Elizabeth for your strength and your message.

Oh, so now the whiners are going after the Edwards because Elizabeth Edwards is a "strong" spouse?

Sheesh. To tell all of you wise guys the truth, that's what's been missing for the past 6+ years.

Does this sound familiar? "Behind every "successful" man is a "strong" woman." Maybe we wouldn't be in the mess we're in with Iraq if Laura Bush had just said, "Enough, already, George."

We need a president who has a strong spouse that has a strong interest in politics, too. We definitely need that.

I have admired Elizabeth since John Edwards first ran for the Senate in my state. She speaks her mind and is a strong individual in her own right. There is absolutely nothing "sneaky" about the Edwards. They do not pander, or change their personalities based on polls or different audiences. These two people are authentic!

John Edwards has a deceptively calm demeanor. He is southern. But he is very strong, and has a brilliant mind. He is no stranger to a fight! He took away the senate seat from Jessie Helm's bunch of cronies in a pretty tough battle fueled by tons of Big Tobacco money.

I am glad that John respects and loves Elizabeth. They make a great team! But make no mistake.... John Edwards hides behind no one.

It's quite obvious that the entire media got the memo that Rupert Murdoch and News Corp are sponsoring Hillary fundraisers and funding her campaign.
Nuf said!

You wrote: "In the new New Hampshire ad, Elizabeth Edwards employs all of the trigger points -- cancer, family, her own steel will -- to vouch for her husband's inner toughness."

She NEVER once mentioned cancer in the New Hampshire ad. Are you implying this because the ad shows a picture of her and John embracing from the press conference when they announced her cancer had returned? It was a loving photo of the two of them.

Nope, I'm not a cancer survivor so perhaps I don't have as much credibility or insight judging the "intent" behind Elizabeth Edwards actions supporting her husband's campaign as Ms Stage 2 who writes: "It all adds up: Candidate Edwards is sneaky. Candidate Edwards is hiding behind Mrs Edwards. Mrs. Edwards somehow know she must do as he says."

I was in business with my husband for over 20 years. He was the "face" while I usually worked the background. We divided out our business roles early in our marriage and each worked to our individual strengths which often compensated for the other's weaknesses. When I took over roles that were often his, it did not mean he was "hiding behind" me. In fact it was the opposite, it showed tremendous character that he could step back when the spotlight was shining in my direction.

Mrs. Edwards is not a Victorian wife, she is a strong, incredibly intelligent woman who possesses the self confidence to publicly speak out about her deepest convictions. She believes, to the very core of her soul, that her husband's talents, wisdom, strength, values and personal character make him the best candidate for president and she's putting those beliefs out there, in public, on your TV. To say that "she must do as he says" is to call HER weak, submissive and easily manipulated and I doubt anyone sees her as that.

If Elizabeth Edwards did not believe what she says about John Edwards, that commercial couldn't touch us emotionally. But she does believe every word of it and that's why it's such a powerful commercial.

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