Hillary Clinton's First South Carolina Radio Ad Targets Black Women

Sen. Hillary Clinton is up with a radio ad in South Carolina today, her first. A few things of note:

## It's targeted at African American women. She purchased 140 gross ratings points in Florence, 165 points in Chucktown, 400 in the capital of Columbia, and 180 in Greenville. It's estimated to have cost the campaign about $40,000.

## The ad references the Corridor of Shame, an underfunded, underperforming, largely minority stretch of rural school districts along I-95 in South Carolina.

## It keeps with the "Invisibles" theme that Clinton has employed in the early primary states. October is Invisibles month for the Clinton campaign, so expect to hear a lot more from Clinton on the subject.

## In South Carolina, undecided black women will probably determine the outcome of the primary. A recent poll of the African American electorate in South Carolina suggests that Clinton may be losing some ground to Obama.

Anncr: Hillary Clinton has spent her life standing up for people others don’t see. Hillary: Too many Americans today feel as though they are invisible... If you are a child in a crumbling school along the Corridor of Shame, you ARE invisible to this president. Anncr: Thirty-five years as a tireless advocate for children and families… Hillary: If you’re a mother without health care, a father without a job, a family that can’t get by on the minimum wage... you’re invisible as well. Anncr: Time and again, Hillary Clinton has stood up to President Bush…stood up FOR us.Hillary: And if you’re stuck on a rooftop or stranded in the Superdome during a hurricane you’re invisible to this president even when you’re on CNN. Well, you are not invisible to me, and you should never be invisible to the president of the United States. Anncr: Hillary Clinton. If you’re ready for change. She’s ready to lead. Paid for by Hillary Clinton for President. Disclaimer: I’m Hillary Clinton and I approve this message.

Comments

I am not easily fooled and Hillary is no more about Black women, children or men than any other establishment candidate. She will get my attention when she starts using this rhetoric during her debate performances. Once again she is a day late and a dollar short. She just announced her Civil Rights platform a day or so before she started campaigning in South Carolina. The fact that it is a separate platform and not part of her core agenda tells me everything I need to know about what her presidency would mean for me, my family and my community.

Posted by RealB.G. | September 24, 2007 3:39 PM

During the Clinton era in the whitehouse, lots of people were invisible. the only people who were not were sleeping in the lincoln bedroom.

My vote goes for Obama. At least he can unite the country and put an end to the divisiness.

Clinton-Bush-Clinton? HELL NO...

Time for change!

Posted by msnz911 | September 24, 2007 3:42 PM

Like msnz, I am an Obama supporter.
but, today I saw on Politico a story and it explains why Hillary is getting a totally free ride by the press. Her usual threats are being employed to control the media and to do only pro Hillary stories.
the thing I don't understand is why the media doesn't stand up to them. Afterall, Hillary needs the press alot more than the press needs her.
Even with cover stories like in the article, hey, Obama sells more covers than Bill.
anyway, check it out.
http://www.politico.com/news/stories/0907/5992.html

Posted by vwcat | September 24, 2007 6:25 PM

No Democratic nominee has more than about a 5-percent chance of carrying South Carolina, so why is that state's Democratic primary important?

Posted by Hal | September 25, 2007 9:31 AM

If Clinton comes in third in Iowa, and Obama at least second in New Hampshire, I believe Clinton's work in South Carolina will be in vain.

Granted, I'm a white woman, but, judging from discussion with black friends, if they're confident that Obama has a truly fighting chance, he's guaranteed their vote. On the other hand, if he doesn't pull it out in the first two states, they may go Clinton. As one black man said, "Hillary's got the numbers."

Posted by GordonsGirl | September 25, 2007 10:43 AM

Hillary has NO CHANCE of winning South Carolina since over 50% of the voters are African Americans and the great majority of the latter are now solidly behind Obama.

Given the very small number of delegates in these early states--Iowa, NH, Nevada and SC--the result really doesn't matter very much. It's the big states voting on Feb. 5th that counts and Hillary still has a huge lead in these states-- CA, NY, NJ,
etc.

So, from the viewpoint of SC's significance in the overall primary campaign, winning or losing the state has VERY LITTLE IMPACT on who will be the Democratic nominee.

I worry for Obama because he may have gained some African American votes but that will NOT be enough to win the nomination and because of the "race talk" going back and forth, more and more non-African Americans are seeing him as a RACE-BASED candidate, something he fears because he knows he can't win if he is so labeled.

Posted by Citation | January 21, 2008 10:38 PM