According to a tally of New Hampshire television advertising kept by one of the campaigns, Rudy Giuliani has boosted his spending in the state by 60% for the upcoming week starting tomorrow.
Here, according to the tally, is the amount of money that Rudy Giuliani is spending, followed by a similar tally for Mitt Romney.
For an explanation of what a point -- a GRP -- is, click here. Basically, one point is 1% of households, so a buy of 400 points means that every conceivable household in a market is exposed to the ad at least four times, in theory.... In reality, it takes about 1000 grps -- or 10 exposures to saturate a target audience.
Note that the most expensive New Hampshire market is Boston -- and that the campaigns have to buy markets that extend into Vermont, New York and Maine -- which means that voters there are saturated with television ads directed at their neighbors.
Rudy Giuliani
Boston -- 400 points $319,000
Burlington-Plattsburgh -- 550 points $43,995
Manchester -- 560 points $173,965
Portland-Auburn -- 450 $42,000
Mitt Romney
Boston, for 825 points, at $705,100 per week
Burlington-Plattsburgh for 550 point at $43,995 per week
Manchester for 1,435 points at $464,040 per week
Portland-Auburn for 450 points at $42,000 per week


CONTACT YOUR SENATOR OR CONGRESSMAN/WOMEN TO CO-SPONSER THE"SAVE ACT."
IF YOU DON'T SEE YOUR REPRESENTATIVE ON THE BY-PARTISAN LIST, DEMAND YOUR PUBLIC SERVANT POLITICIAN TO JOIN IT?
Attrition Through Enforcement Is the True Middle-ground Solution
Rep. Shuler Introduces Bi-partisan SAVE (Secure America through Verification and Enforcement) Act
November 7, 2007: Rep. Heath Shuler (D-N.C.) introduced legislation Tuesday emphasizing the principles of Attrition Through Enforcement. The SAVE Act (H.R. 4088) will broaden and enhance border security and interior enforcement. With a number of border security Democrats and Republicans already agreeing to co-sponsor, this bipartisan effort may be Congress̢۪ ;s best chance to achieve substantial immigration reform this Congress.(Additional information follows below chart)CLICK HERE for a detailed analysis of the
SAVE Act prepared by www.NumbersUSA.com
SAVE Act Cosponsors
Democrats (44) Republicans (46)
Posted by Daves | November 27, 2007 2:19 PM