Re: I See Your "Silly" Charges And Raise You 25 Bucks

Is there any consumer marketing data on the willingness of e-mail recipients to open unsolicited e-mails with the "re" prefix in the subject line?

Using a "Re:" prefix, here's how Barack Obama's campaign is responding to Patti Solis Doyle's charges of nastiness:

Marc --

When I decided to run for president, I accepted that my opponents would dig through my record looking for something to attack.

I didn't realize they'd go all the way back to kindergarten.

I'll respond to each of the Clinton campaign's desperate attacks directly and honestly. But when I respond to each attack, I want to be able to say that I am not alone.

I want to be able to say that 10,000 people responded with me in the first 48 hours. And we're almost there.

Respond now with your donation of $25, and show our opponents that this kind of negativity will only make us stronger in our determination to bring about the change America needs:

https://donate.barackobama.com/costofnegativity

It's going to take all of us to change this game once and for all.

Thank you,

Barack

Comments

Just passed the 10000 donor mark.

Posted by Keith | December 4, 2007 4:00 PM

I guess if you give they don't send you the second email.

Posted by Mark from NY | December 4, 2007 5:49 PM

Prefixing an email subject line with "RE:" is an increasingly popular spammer's deception.

My usual response is to register a spam complaint.

Got one from DCCC today. Won't put in a spam report this time, but they will get a strongly worded message, and not as an email reply.

Posted by RonK, Seattle | December 4, 2007 8:42 PM

Well, it is a legitimate "re" because it was a response to the original email, which is included below. It's not like he typed the "RE" in the subject line, as the spammers do.

Posted by Phoebe | December 4, 2007 9:45 PM