1. John McCain launches an ad in SC called "Character in Spades." Unfortunately, the McCain campaign has a habit of not sending around YouTube links, so I'm just going to be churlish and provide the link. The ad, oddly defensive, seems to be designed to respond to that fringe anti-McCain Vietnam protest group whose claims are receiving almost no attention at all.
2. Mitt Romney's first television ad in Florida since he went dark there two weeks ago.
"I keep hearing the same thing, that Washington is broken.I hear the people say they think we deserve health care for all our citizens, but not government health care and that hasn’t been done. They say we ought to be able to get a reduction in the burden on the middle class, and that hasn’t been done. They say we ought to solve the immigration problem in this country. It hasn’t been done. If you send the same people back to Washington just to sit in different chairs, nothing will happen. I will change Washington. I will take it apart and put it back together. I know how to bring change. I’m Mitt Romney and I approved this message."
3. And -- did you know that George Will once said something kind about Rudy Giuliani? Here's the latest Giuliani ad in Florida, which seeks to make a subtle distinction with Mitt Romney on taxes and is a preview of sorts for the type of fight we're sure to see in a week or so. The ad concludes with a quote from Romney himself, who said Giuliani has a "great record" of cutting taxes.
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Do 100% commercials like this one from Rudy, really work? I read half of the first panel and then zoned out and tripped out on the shaking fading text as it went screen to screen.
It might have more impact if the text was arranged in 2 tall rectangular towers and in between screens he showed the text crumbling and dissolving. That would be cool and fit the Rudy image.
Posted by buzzrd | January 17, 2008 7:58 PM