More details later, but the McCain campaign has placed its first ad buy in the Pacific Northwest. McCain's there today talking about the environment.
But it's tiny. Very, very tiny. How tiny?
A total of less than $1,500. For 36 gross ratings points. (A saturation buy equals 1,000 gross ratings points.)
The reason for the small buy: to be able to run an advertisement and then tell the press that the buy is "real," giving the press a pretext to cover the content of the advertisement and magnifying its effects.
Unless I'm missing something.
Update: the McCain campaign insists that the buy is much larger but they won't provide details. Again, the figures above come from a reputable source who opposes McCain, so make of it what you will.
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