McCain Is To Houses What GWBH Was To Grocery Store Scanners?

Says an Obama aide:  "It's his Bush grocery scanner moment - but far worse."

Maybe. But President Bush's dalliance with a pricing scanner was caught on videotape, and McCain's comments weren't, although Politico plans to post the audio later today.

Also: the word "John McCain" means a lot of different things, but rich isn't one of them. So Obama and the Democrats must use this moment to convince Americans in real time to think differently about McCain.  That's one reason their new ad airs on national cable. Cable ads aren't persuasion ads; they're agenda-setting ads.

If McCain's gaffe had been somehow age-related, then they'd have an easier time. The groundwork for the impression already exists.

(Although... Obama's team does accuse McCain of not being able to "remember" how many houses he has...hmm.)