The campaigns are spending about
The campaigns are spending about $15m in ads per week; each is spending about $7.8 million. most of McCain's ads are paid for with both McCain campaign money and money from the RNC; 97% of Obama's ads are paid for by the candidate.
77% of the Obama campaigns' ads were deemed "negative," compared to 56% for McCain.
Here's TNSMI/CMAG's state-by-state tabulation:
Table 1: Advertising Spending by State
|
|
McCain |
Obama |
|
Colorado |
$553,000 |
$522,000 |
|
Florida |
$1,040,000 |
$1,327,000 |
|
Iowa |
$352,000 |
$148,000 |
|
Indiana |
None |
$263,000 |
|
Michigan |
$761,000 |
$954,000 |
|
Minnesota |
$472,000 |
$18,000 |
|
Missouri |
$353,000 |
$504,000 |
|
Montana |
None |
$37,000 |
|
North Carolina |
$245,000 |
$300,000 |
|
North Dakota |
<$1,000 |
$22,000 |
|
New Hampshire |
$225,000 |
$172,000 |
|
New Mexico |
$214,000 |
$155,000 |
|
Nevada |
$365,000 |
$297,000 |
|
Ohio |
$812,000 |
$801,000 |
|
Pennsylvania |
$1,612,000 |
$948,000 |
|
Virginia |
$312,000 |
$868,000 |
|
Wisconsin |
$487,000 |
$432,000 |
* Money spent by the Obama campaign in Minnesota was in the Rochester market,which also covers parts of northern Iowa.
| 
