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Ad Spending Update: McCain's 100% Negative

08 Oct 2008 11:25 am

According to the latest figures from Ken Goldstein and the Wisconsin Advertising Project, the presidential campaigns are spending nearly $29 million a week to persuade YOU on television that the other guy is bad. All of McCain's advertising is of the contrast or negative variety; about a third of Obama's is. In total, the Obama campaign is spending roughly six million more dollars per week than the McCain campaign and the Republican National Committee, which share the cost of advertisements. Below, notice that Obama and McCain/RNC are spending roughly the same amount of money in Colorado, Iowa, Michigan (this is McCain's last week there) and New Mexico. Obama's outspending McCain by $1.5 million in Florida, by $500,000 in Indiana, by a million in North Carolina and by nearly $500,000 in Ohio and Pennsylvania. McCain's spending more in Minnesota.
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