Reality grade: B+
Nothing the McCain campaign did could change the reality of McCain the candidate's poor management instincts and his tendency to fidget around and not stay on message. When the economic crisis hit, this reality flew in the face of the McCain campaign's message of steadiness versus inexperience. Whether by design or the candidate's nature, Obama's caution and deliberation was a living, breathing talking point against the experience card.
Likewise, I think it will be said that the McCain campaign has yet to really lay a glove on Obama character-wise because Obama himself simply does not project the cloying, insecure, effete tendencies of past nominees like Gore and Kerry, though the only two times he's come close (Wright and bitter/cling) have barely figured in the general election campaign. I do think "celeb" was the best chance we had to define Obama personally, but again, though there is something to be said for attacking a guy's strength, Obama's grassroots appeal was a legitimate strength, not a hidden weakness.

As an Obama guy, the celebrity ads were what really scared me. Classic jujitsu, classic Rove - charge headfirst into the guy's biggest strength and discredit it. McCain should have pushed past Obama's initial reaction ("John McCain wants to talk about Paris Hilton during an economic crisis"). A few weeks of that stuff would have really taken the wind out of Obama's sails.
But, no, the McCain campaign dropped the theme as quickly as they picked it up.
This is one of those cases where campaign management makes a good proxy for presidential performance. McCain really is erratic and indecisive.
Posted by Hieronymus Bosch's Poodle | October 27, 2008 9:52 AM