« RNC IE Up in West Virginia Too | Main | The Obama Campaign Plays The Palin Card... »

When "Yet" Means More Than Yet

29 Oct 2008 09:32 am

A curious line at the end of one of John McCain's new television advertisements: "Yet." As in ''The fact is Barack Obama's not ready yet."   'Yet" is emphasized by the narrator.

 

Chuck Todd's theory:

"'....reminds us of conversations we had a few months ago with various McCain partisans, who believed if they could convince voters that Obama would be president someday if he loses this year, then McCain could win. That word "yet" is aimed at those voters who want change, are tired of Bush, aren't thrilled with McCain these last few weeks, but aren't convinced Obama's ready. It may be too late to make the "McCain as transitional president" argument, but this is a fickle electorate."

TrackBack

TrackBack URL for this entry:
http://marcambinder.theatlantic.com/mt/mt-tb.cgi/36586